Tollywood’s fight against Piracy
Pirated CDs and DVDs are dime a dozen in the market today. If there is a CD or DVD rental store near you, chances are that the rental store may also be carrying pirated ones. Piracy has been a part of film industry for a long time now. It has spelled doom for many small time producers.
With today’s technology, the pirates have gone hi-tech. Instead of renting or selling pirated CDs or DVDs, movies are being streamed on websites. Some of the websites offer both CAM prints and DVD prints even before the DVD is released. With most of these websites located outside the country, it could be a major challenge for AP police to shut them down. It is no secret how CAM rips are made. A video camera in the movie theater will get the job done. If the person can shell out some money to the theater folks or the person operating the movie projector, he will get to record the movie sitting right next to the movie projector. But how come DVD quality prints are being made available even before the DVD release? This can only mean one thing – theft during editing or distributing. Sadly, few of the film industry folks are backstabbing majority of their own brethren.
Producer Yalamanchi Ravichand has been fasting for the past four days to draw AP state government’s attention to piracy. Little did he know that our chief minister does not take initiatives. But the entire Telugu film industry has responded and called for a bandh tomorrow. Shootings, theater screenings and all film related activities will be cancelled. To bring pressure on AP state government, the industry folks have also decided to take out a rally from film chamber office to chief minister’s office. The rally would culminate with the film industry personnel submitting a memorandum on curbing piracy to chief minister.
Fearing piracy, small time producers have not been making many movies. This would kill the low budget movies. Even in case of big budget movies, producers, distributors and theater owners are financially hit by piracy. If piracy is not curbed, dark days lie ahead for Tollywood.
A few days ago, information and tourism minister, Geeta Reddy, has announced that the state government is thinking about reviving APCOCA. If revived, it is possible that piracy would also be considered as an organized crime. Though laws like these have been drafter earlier, they have not been implemented. It is about time that AP state government comes to the rescue of Telugu film industry.
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