Insurance for Telugu Movies
Knowingly or unknowingly, the recent T-agitation has brought out certain interesting facts. One of those is the insurance coverage for Telugu movies. Yes, most of the Telugu movies are being insured now-a-days. If you are surprised to hear this, you are probably not the first one.
Insurance companies offer two kinds of insurances – production insurance and distribution insurance. Production insurance insures the cost associated with the film crew, lead actors and the sets that were built for the movie. Distribution insurance protects the producer up to a maximum of 90% of production costs when any banned organizations stall the screening of the film. When a producer files for insurance money, the money doled out by the insurance company mainly depends on the audience attendance in the previous week. If a movie had minimal audience for the previous week, the money obtained through insurance would also most likely be minimal. If a movie had already recovered 90% of its production cost, no money can be obtained through insurance.
With quite a few big-budget movies being produced these days, insurance coverage comes as a major relief to many producers. Hopefully, this would also encourage many new and upcoming producers.
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At the end of the day, producing Telugu movies is just another business and everybody is in the race for money. Just like businessmen, producers fail too. Not every producer makes a movie to earn money. Some of them already have money and to earn fame and other comforts produce movies. People who have invested in the movies for the wrong reasons will most likely fail.
Nonetheless, the industry provides employment to thousands. Keeping aside the big guns (hero, heroine, director), if producers do not come forward to invest in movies, these people risk unemployment. For some, Tollywood provides major self-promotion but for some others, it is their daily bread.
I have a totally cynical view of the Telugu movie industry – if you call that industry! It is an industry where certain people get to reap the rewards no matter what happens to the production. That is, the only people who have insurance are the leading stars – especially the ‘heroes.’
In the 75 year history, there are only a handful of producers who can claim to be a ‘long-term success.’
- These heroes and ‘all-flesh and no-acting heroines’ don’t care if the producers made money.
- The people love to watch movies. But, pirated junk is preferred to originals by many.
- People don’t care if the producers made or lot money.
Another entirely different way to look at it is like this. If you take any 10 films, probably all 10 of them have male-dominated themes; 9 of them have no originality; 8 of them are meant to boost the ‘image’ of an otherwise useless human being; 7 of the movies are criminal waste of resources like film; I can go on… you get the picture.
Again, this is just my cynical take.
True. But only for insurance companies!!
looking @ positive side, this is good business cause of TG movement.